Charlie Hankers

copywriting and editing
 
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Month: July 2019

Jacob Rees-Mogg’s infamous style guide

July 27, 2019
| No Comments
| Copy Editing, Copywriting, Off-topic, Punctuation

Well, who’d have thought it? One of the first controversies of the Johnson era hasn’t come from some unfortunate gaffe, but from an issue very close to writers’ and editors’ hearts: style guides. To bring…

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Who needs About Us pages when there’s Wikipedia?

July 25, 2019
| No Comments
| Copy Editing, Copywriting, Digital Marketing
About Us Pages

I often need to find out basic information about companies when I’m researching copywriting jobs – when they were formed, what they do, how they differ from competitors; that sort of thing. Obviously the first…

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Stop WPForms emails being sent to your Gmail spam folder

July 21, 2019
| No Comments
| Off-topic, WordPress

If you’re having all your emails from WPForms sent to your spam box in Gmail, here’s a quick fix. The process will be similar for all forms plugins, but this post relates specifically to my…

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Hyphens, en dashes and em dashes: how to use them

July 16, 2019
| No Comments
| Copy Editing, Long Reads, Proofreading, Punctuation, Spelling and Grammar, Typography

They might all look vaguely similar, but hyphens and dashes serve very different purposes. Here’s a quick rundown of their differences and how to use them. Hyphen ‐ The hyphen is shorter than both dashes…

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Readability analysis: accept, consider, ignore?

July 9, 2019
| No Comments
| Copy Editing, Copywriting, Long Reads, Proofreading, Spelling and Grammar
readability analysis computer

Imagine the scene. A graphic designer submits some branding materials to a client. The client’s marketing guy feeds the image into a scanner and takes a sip of coffee as the computer does his its…

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First impressions and the second chance

July 5, 2019
| No Comments
| Copywriting, Digital Marketing

It’s funny how little sayings stick in your mind. I first heard the phrase “You never get a second chance to make a first impression” about 30 years ago at some careers event, and I’ll…

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Latest posts

  • Google my Busy-ness
  • Harry Potter in 500 words: the importance of including research time
  • When does proofreading become copy editing, and editing copywriting?
  • Colons and semicolons: how to use them
  • How to reduce word count (or letter count) in a document
  • How to get a pound sign (£) and euro symbol (€) on a US keyboard
  • How to write a better call to action: 10 tips

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About Charlie

Charlie Hankers, Copywriting, Editing and Proofreading in Manchester UK

I've been a copywriter and editor since 1998, working in multiple sectors from fashion to finance.

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