Copy Editing Copywriting Off-topic Punctuation

Jacob Rees-Mogg’s infamous style guide

Well, who’d have thought it? One of the first controversies of the Johnson era hasn’t come from some unfortunate gaffe, but from an issue very close to writers’ and editors’ hearts: style guides. To bring you up to speed, ITV News has revealed that the new Leader of the House, Jacob Rees-Mogg MP, has instructed […]

Copy Editing Copywriting Digital Marketing

Who needs About Us pages when there’s Wikipedia?

I often need to find out basic information about companies when I’m researching copywriting jobs – when they were formed, what they do, how they differ from competitors; that sort of thing. Obviously the first place I look is usually the “About us” page. I’d estimate that that proves useful about 20% of the time. […]

Off-topic WordPress

Stop WPForms emails being sent to your Gmail spam folder

If you’re having all your emails from WPForms sent to your spam box in Gmail, here’s a quick fix. The process will be similar for all forms plugins, but this post relates specifically to my favourite, WPForms. 1. In your WordPress Dashboard, hover over WPForms and select All Forms 2. Select “Edit” on the form […]

Copy Editing Long Reads Proofreading Punctuation Spelling and Grammar Typography

Hyphens, en dashes and em dashes: how to use them

They might all look vaguely similar, but hyphens and dashes serve very different purposes. Here’s a quick rundown of their differences and how to use them. Hyphen ‐ The hyphen is shorter than both dashes (although in some typefaces, it can look identical). It has two purposes in writing and typography: joining words and splitting […]

Copy Editing Copywriting Long Reads Proofreading Spelling and Grammar

Readability analysis: accept, consider, ignore?

Imagine the scene. A graphic designer submits some branding materials to a client. The client’s marketing guy feeds the image into a scanner and takes a sip of coffee as the computer does his its work. Ten seconds later, the progress bar reaches 100 and a bullet list in red, amber and green fills the […]

Copywriting Digital Marketing

First impressions and the second chance

It’s funny how little sayings stick in your mind. I first heard the phrase “You never get a second chance to make a first impression” about 30 years ago at some careers event, and I’ll be damned if I’ve ever heard it since. But there it is, lodged in my mind, taking up space where […]