A relatively common task assigned to copywriters and editors is reducing word count or letter count. The motivation is usually: aesthetic (making the copy fit on the page more pleasingly); restriction (where certain counts are…
Thank you very much, Sainsbury’s UK, for selling me this HP keyboard. I guess I can’t complain about it being US configuration when there’s a massive “US” sticker on the box. And on the whole,…
The call to action (CTA) is one of the key components of a piece of copy. It usually sits on its own towards the end of the article, but there could be several sprinkled around…
People have always been flattered by having their positions start with a capital letter. It marks them out from their subordinates, and makes Persons look Very Important. Anyone from The Queen down to the Area…