Thank you very much, Sainsbury’s UK, for selling me this HP keyboard. I guess I can’t complain about it being US configuration when there’s a massive “US” sticker on the box. And on the whole,…
I’ll never forget the day a client asked me how long it would take to write 500 words of copy. I said it depends on the subject, but generally speaking, we’re talking somewhere in the…
The call to action (CTA) is one of the key components of a piece of copy. It usually sits on its own towards the end of the article, but there could be several sprinkled around…
People have always been flattered by having their positions start with a capital letter. It marks them out from their subordinates, and makes Persons look Very Important. Anyone from The Queen down to the Area…
“You must not start a sentence with a conjunction.” That has been the mantra of many an exasperated English teacher, especially since the oiks started getting state education. Any pupil brave, daft or naive enough…
Perfection. It does exist, in certain realms. Think of the piston in an engine sized precisely to fit in its cylinder. The evolution of the shark. A hole in one (or 18 of them in…
An article by David Shariatmadari in the Guardian has inspired a bit of a buzz these past few days. It’s about the mutability of language, and how the quest for perfect English is a forlorn…
Should we say “an NHS doctor” or “a NHS doctor”? There are two schools of thought on this subject: “vocalisation of the abbreviation” and “vocalisation of the first word”. Abbreviation verbalised By this rule, if…
I love reading copywriting blogs. I even said it in the title. Especially the ones that use short sentences. One sentence to a paragraph. One word to a sentence. (No. I wouldn’t read that.) Because…
Because everybody wants their website to rank highly on Google, the SEO industry is now as important to companies as traditional marketing and PR always were. The boundaries are so blurred that most companies in…