Readability analysis: accept, consider, ignore?
Imagine the scene. A graphic designer submits some branding materials to a client. The client’s marketing guy feeds the image into a scanner and takes a sip of coffee as the computer does his its…
Copywriting
First impressions and the second chance
It’s funny how little sayings stick in your mind. I first heard the phrase “You never get a second chance to make a first impression” about 30 years ago at some careers event, and I’ll…
Back to Freelancing
As far as I was concerned, I was a freelancer. Sure, I’d had 9-to-5s before, mainly in darkrooms. But when the traditional photographic industry started to get some outside pressure in 1998, I turned to…