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Copywriting Digital Marketing Freelancing

Google my Busy-ness

Regular blogging is, we are told, essential for gaining and maintaining search ranking. Not only are we providing more content to help the search engines to find us; we are also showing we’re still a going concern, and talking about our work and our industries. But what happens when we’re just too busy to maintain […]

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Copywriting Digital Marketing Freelancing

Harry Potter in 500 words: the importance of including research time

I’ll never forget the day a client asked me how long it would take to write 500 words of copy. I said it depends on the subject, but generally speaking, we’re talking somewhere in the range of 1 to 3 hours. “Cool,” they replied. “I want you to summarise the Harry Potter books in 500 […]

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Copywriting Digital Marketing

How to write a better call to action: 10 tips

The call to action (CTA) is one of the key components of a piece of copy. It usually sits on its own towards the end of the article, but there could be several sprinkled around the piece. It can be words, an image, a button or some other form of interaction. What is a call […]

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Copywriting Digital Marketing

Seek Perfection and Ye Shall Find … Eventually

Perfection. It does exist, in certain realms. Think of the piston in an engine sized precisely to fit in its cylinder. The evolution of the shark. A hole in one (or 18 of them in a single round). The arrangement of the studs on a Lego brick. They are measurably, objectively and provably impossible to […]

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Copywriting Digital Marketing

I love reading copywriting blogs

I love reading copywriting blogs. I even said it in the title. Especially the ones that use short sentences. One sentence to a paragraph. One word to a sentence. (No. I wouldn’t read that.) Because copywriting is about paring down, not padding out. Everybody knows that. Time is precious. But sometimes I wonder What isn’t […]

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Copy Editing Copywriting Digital Marketing Long Reads

Which ranking factors are affected by copywriting?

Because everybody wants their website to rank highly on Google, the SEO industry is now as important to companies as traditional marketing and PR always were. The boundaries are so blurred that most companies in one of these sectors usually seek to have expertise in the other two. To rank highly is to appear on […]

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Copy Editing Copywriting Digital Marketing

Who needs About Us pages when there’s Wikipedia?

I often need to find out basic information about companies when I’m researching copywriting jobs – when they were formed, what they do, how they differ from competitors; that sort of thing. Obviously the first place I look is usually the “About us” page. I’d estimate that that proves useful about 20% of the time. […]

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Copywriting Digital Marketing

First impressions and the second chance

It’s funny how little sayings stick in your mind. I first heard the phrase “You never get a second chance to make a first impression” about 30 years ago at some careers event, and I’ll be damned if I’ve ever heard it since. But there it is, lodged in my mind, taking up space where […]

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Copywriting Digital Marketing Freelancing

Back to Freelancing

As far as I was concerned, I was a freelancer. Sure, I’d had 9-to-5s before, mainly in darkrooms. But when the traditional photographic industry started to get some outside pressure in 1998, I turned to my love of reading to become a freelance proofreader. I built a website straight away, and fortunately managed to collect […]