Our changing language: are editors doomèd?
An article by David Shariatmadari in the Guardian has inspired a bit of a buzz these past few days. It’s about the mutability of language, and how the quest for perfect English is a forlorn…
Long Reads
Which ranking factors are affected by copywriting?
Because everybody wants their website to rank highly on Google, the SEO industry is now as important to companies as traditional marketing and PR always were. The boundaries are so blurred that most companies in…
Hyphens, en dashes and em dashes: how to use them
They might all look vaguely similar, but hyphens and dashes serve very different purposes. Here’s a quick rundown of their differences and how to use them. Hyphen ‐ The hyphen is shorter than both dashes…
Readability analysis: accept, consider, ignore?
Imagine the scene. A graphic designer submits some branding materials to a client. The client’s marketing guy feeds the image into a scanner and takes a sip of coffee as the computer does his its…