An article by David Shariatmadari in the Guardian has inspired a bit of a buzz these past few days. It’s about the mutability of language, and how the quest for perfect English is a forlorn one. Read “Why it’s time to stop worrying about the decline of the English language” here (it’ll only take about […]
Because everybody wants their website to rank highly on Google, the SEO industry is now as important to companies as traditional marketing and PR always were. The boundaries are so blurred that most companies in one of these sectors usually seek to have expertise in the other two. To rank highly is to appear on […]
They might all look vaguely similar, but hyphens and dashes serve very different purposes. Here’s a quick rundown of their differences and how to use them. Hyphen ‐ The hyphen is shorter than both dashes (although in some typefaces, it can look identical). It has two purposes in writing and typography: joining words and splitting […]
Imagine the scene. A graphic designer submits some branding materials to a client. The client’s marketing guy feeds the image into a scanner and takes a sip of coffee as the computer does his its work. Ten seconds later, the progress bar reaches 100 and a bullet list in red, amber and green fills the […]