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Copy Editing Copywriting Long Reads Proofreading Spelling and Grammar

Our changing language: are editors doomèd?

An article by David Shariatmadari in the Guardian has inspired a bit of a buzz these past few days. It’s about the mutability of language, and how the quest for perfect English is a forlorn one. Read “Why it’s time to stop worrying about the decline of the English language” here (it’ll only take about […]

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Copy Editing Copywriting Digital Marketing Long Reads

Which ranking factors are affected by copywriting?

Because everybody wants their website to rank highly on Google, the SEO industry is now as important to companies as traditional marketing and PR always were. The boundaries are so blurred that most companies in one of these sectors usually seek to have expertise in the other two. To rank highly is to appear on […]

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Copy Editing Long Reads Proofreading Punctuation Spelling and Grammar Typography

Hyphens, en dashes and em dashes: how to use them

They might all look vaguely similar, but hyphens and dashes serve very different purposes. Here’s a quick rundown of their differences and how to use them. Hyphen ‐ The hyphen is shorter than both dashes (although in some typefaces, it can look identical). It has two purposes in writing and typography: joining words and splitting […]

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Copy Editing Copywriting Long Reads Proofreading Spelling and Grammar

Readability analysis: accept, consider, ignore?

Imagine the scene. A graphic designer submits some branding materials to a client. The client’s marketing guy feeds the image into a scanner and takes a sip of coffee as the computer does his its work. Ten seconds later, the progress bar reaches 100 and a bullet list in red, amber and green fills the […]