You’ve got 5 seconds. Go.
That’s how long it’s supposed to take to grab someone’s interest. Is it true? I don’t know. People searching for a contractor to service their generators probably give their choice a little more consideration. But when you’re in a competitive market, selling to consumers, you need sharper elbows. That initial grab might open the door, but you’ve still got to convince them you’re the one.
And that, in essence, is copywriting. A provocative headline. Some empathetic intro copy. And then as long as it takes to build a case for your product or service.
I’m well versed in all forms of copywriting, including:
- content marketing campaigns
- direct mail
- press releases
- case studies
- product and service descriptions
I’ve worked for 20 years as a freelance, serving the creative, marketing, media and PR sectors in Manchester and beyond.
Every day is different, and it has helped me to develop a keen instinct for interpreting briefs quickly, immersing myself into clients’ stories and becoming a key member of the creative teams
I’ve also worked in-house for four years at a respected digital marketing and ecommerce agency, where I was instrumental in delivering several award-winning campaigns.
Yes, writing is writing, but the experience of working in-house has proved useful when it comes to time management, team dynamics … and what makes a freelancer a trusted supplier.
You’re looking for a copywriter? Please get in touch.