Charlie Hankers

copywriting and editing
 
  • Copywriting
    • Press Release Writing
    • SEO copywriting
  • Editing and Proofreading
    • MS Word Formatting
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SEO copywriting

If you’re still writing product and service copy simply to please Google, you’re doing it wrong. Modern SEO copywriting has to speak to humans, but in a way that makes it easy for the search engines to understand the context of the page. Ironically, it is copy that doesn’t try too hard to please the search algorithms that performs best in search, so we can all return to writing great, compelling copy that sells – and use its performance to tweak it in the right direction.

The truth is that the onsite copy is only a part of the picture when it comes to search visibility. Dozens of factors such as page speed, inbound links and mobile friendliness will impact on your position more than keyword density alone. So if you can concentrate on getting those factors in place, I can write copy that converts human visitors into customers.

For four years I worked in-house at one of Manchester’s most respected digital marketing agencies, and understand what makes winning onsite copy. I still work alongside professional SEOs who can perform in-depth analyses of your site and deliver recommendations to you on how to improve your site’s performance; together we can work on content strategies. The collective result should be better rankings, more visits and more conversions.

Frustrated by your conversion rate? Talk to me about getting your site content and optimisation up to date.

Recent Posts

  • Google my Busy-ness
  • Harry Potter in 500 words: the importance of including research time
  • When does proofreading become copy editing, and editing copywriting?
  • Colons and semicolons: how to use them
  • How to reduce word count (or letter count) in a document
About Charlie

Charlie Hankers, Copywriting, Editing and Proofreading in Manchester UK

I've been a copywriter and editor since 1998, working in multiple sectors from fashion to finance.

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Blog archive
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
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  • May 2019
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