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Copywriting Digital Marketing Freelancing

Google my Busy-ness

Regular blogging is, we are told, essential for gaining and maintaining search ranking. Not only are we providing more content to help the search engines to find us; we are also showing we’re still a going concern, and talking about our work and our industries. But what happens when we’re just too busy to maintain […]

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Copywriting Digital Marketing Freelancing

Harry Potter in 500 words: the importance of including research time

I’ll never forget the day a client asked me how long it would take to write 500 words of copy. I said it depends on the subject, but generally speaking, we’re talking somewhere in the range of 1 to 3 hours. “Cool,” they replied. “I want you to summarise the Harry Potter books in 500 […]

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Copy Editing Copywriting Freelancing Proofreading

When does proofreading become copy editing, and editing copywriting?

All proofreaders have been asked to perform a quick proof, only to realise the job is more than correcting apostrophes. And all editors will have edited a job so much that a re-write would have been better. I’ve already covered the differences between proofreading and copy editing, but what happens in those grey areas? When […]

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Copywriting Digital Marketing Freelancing

Back to Freelancing

As far as I was concerned, I was a freelancer. Sure, I’d had 9-to-5s before, mainly in darkrooms. But when the traditional photographic industry started to get some outside pressure in 1998, I turned to my love of reading to become a freelance proofreader. I built a website straight away, and fortunately managed to collect […]