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Copywriting Digital Marketing

First impressions and the second chance

It’s funny how little sayings stick in your mind. I first heard the phrase “You never get a second chance to make a first impression” about 30 years ago at some careers event, and I’ll be damned if I’ve ever heard it since. But there it is, lodged in my mind, taking up space where […]

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Copy Editing Proofreading Spelling and Grammar

How are copy editing and proofreading different?

Over 20 years of proofreading and copy editing, I’ve come to accept that most people outside the publishing industry don’t really know the difference between the two disciplines. Usually, when people don’t grasp the differences between two things, it turns out it’s because there really aren’t that many differences. I think this is the case […]

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Copywriting Digital Marketing Freelancing

Back to Freelancing

As far as I was concerned, I was a freelancer. Sure, I’d had 9-to-5s before, mainly in darkrooms. But when the traditional photographic industry started to get some outside pressure in 1998, I turned to my love of reading to become a freelance proofreader. I built a website straight away, and fortunately managed to collect […]