Charlie Hankers

copywriting and editing
 
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Month: August 2019

Can you start a sentence with a conjunction?

August 23, 2019
| No Comments
| Copy Editing, Copywriting, Proofreading, Spelling and Grammar

“You must not start a sentence with a conjunction.” That has been the mantra of many an exasperated English teacher, especially since the oiks started getting state education. Any pupil brave, daft or naive enough…

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Seek Perfection and Ye Shall Find … Eventually

August 22, 2019
| No Comments
| Copywriting, Digital Marketing

Perfection. It does exist, in certain realms. Think of the piston in an engine sized precisely to fit in its cylinder. The evolution of the shark. A hole in one (or 18 of them in…

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Our changing language: are editors doomèd?

August 16, 2019
| No Comments
| Copy Editing, Copywriting, Long Reads, Proofreading, Spelling and Grammar

An article by David Shariatmadari in the Guardian has inspired a bit of a buzz these past few days. It’s about the mutability of language, and how the quest for perfect English is a forlorn…

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Using “a” or “an” before an abbreviation

August 12, 2019
| No Comments
| Copy Editing, Copywriting, Proofreading, Spelling and Grammar

Should we say “an NHS doctor” or “a NHS doctor”? There are two schools of thought on this subject: “vocalisation of the abbreviation” and “vocalisation of the first word”. Abbreviation verbalised By this rule, if…

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I love reading copywriting blogs

August 9, 2019
| No Comments
| Copywriting, Digital Marketing

I love reading copywriting blogs. I even said it in the title. Especially the ones that use short sentences. One sentence to a paragraph. One word to a sentence. (No. I wouldn’t read that.) Because…

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Which ranking factors are affected by copywriting?

August 7, 2019
| No Comments
| Copy Editing, Copywriting, Digital Marketing, Long Reads

Because everybody wants their website to rank highly on Google, the SEO industry is now as important to companies as traditional marketing and PR always were. The boundaries are so blurred that most companies in…

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Companies, teams and organisations: singular or plural?

August 1, 2019
| No Comments
| Copy Editing, Copywriting, Spelling and Grammar
are companies singular or plural?

A subject that never goes away is whether organisations should be treated as singulars or plurals. That is, whether we should say: Tesco is the UK’s largest retail company or Tesco are the UK’s largest…

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Latest posts

  • Google my Busy-ness
  • Harry Potter in 500 words: the importance of including research time
  • When does proofreading become copy editing, and editing copywriting?
  • Colons and semicolons: how to use them
  • How to reduce word count (or letter count) in a document
  • How to get a pound sign (£) and euro symbol (€) on a US keyboard
  • How to write a better call to action: 10 tips

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About Charlie

Charlie Hankers, Copywriting, Editing and Proofreading in Manchester UK

I've been a copywriter and editor since 1998, working in multiple sectors from fashion to finance.

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