I love reading copywriting blogs.
I even said it in the title.
Especially the ones that use short sentences.
One sentence to a paragraph.
One word to a sentence.
(No. I wouldn’t read that.)
Because copywriting is about paring down, not padding out.
Everybody knows that.
Time is precious.
But sometimes I wonder
What isn’t being said?
What assumptions are being made of the reader?
Are there situations when more is, in fact, more?
Can a conversational tone help the conversation?
That’s what the copywriter has to decide.
Image: Glen Carrie